How do newspapers make money? How could national newspapers possibly afford to hire all the writers, editors, and staff members, and still have money to send the final product off to print? How does any company make a profit out of subscriptions alone? Subscription costs can only get a paper so far. They need a stronger, more reliable source to pay for all the expenses. The ads the drape the sides of newspapers are what really gets the cash flowing.
"Subscriptions are a useful tool, yes. But the real income for any newspaper is in the selling of business "display" ads," states Internet blogger Jim Sutton. He knows that anyone who tries to produce a successful newspaper spread needs to include lots of advertising or else they will not earn a cent back. Newspapers need to sell multiple ads throughout the spread to be able to afford manufacturing costs, mailing costs, and the payroll of its employees.
To make this trade fair for all parties, the newspaper company should make multiple styles and sizes available for purchase. I successful newspaper will feature ads of all sizes, including some full pair to buisness card size. By offering different types of advertising, any company can afford a spot in the news. And for the newspaper's sake, the more ads, the more money.
Sutton, Jim. July 28th, 2008. Making Money. June 14th, 2012. From: http://www.newspaper-info.com/more/news3.htm
No comments:
Post a Comment